There are many reasons that regional campaigns can be equally effective as campaigns in Melbourne. Your campaign will have maximum impact with less competition for the attention of your target audience. Advertisers also reach audiences which are more likely to drive to work and have on average a higher disposable income due to a lower cost of living.
Higher Share of Voice
According to research by the Outdoor Media Association in Australia’s five major capital cities people see 30 outdoor advertisements each day. Your message can be lost amongst such a large number of other campaigns. Regional outdoor advertising gives advertisers a significantly higher share of voice to an audience that sees only a handful of outdoor ads each day.
More Disposable Income
The 2016 Census showed that average rent in Regional Victoria is 34% lower than Greater Melbourne and mortgage repayments are 28% lower. The personal income disparity is not even close to these levels, with personal income only 14.4% lower in Regional VIC.
High Car Use
According to the 2016 Census 90% of Regional Victorians drive to their place of work.
Let’s Work Together

A 62 John St, Eltham VIC 3095

E luke@regionalbillboardco.com.au

P 0431 304 043